Nuecolah was born in Atlanta, Georgia, to working class parents who emigrated from Liberia, West Africa. 

 

Shortly after his birth, Nuecolah moved with his father to Columbus, Ohio, where he spent the majority of his formative years.

From an early age, Nuecolah was exposed to the benefits of whole food, plant-based eating through his father’s collection of naturopathic books. Education was extremely important to his father and although life circumstances had pivoted his career to public school bus driving, he sacrificed so that Nuecolah could obtain a private school education.

 

At the age of 15, Nuecolah’s father suffered two strokes—the second being the most severe—leaving him permanently paralyzed on his left side. From that moment until his father’s death in 2023, Nuecolah frequented hospitals, emergency rooms, and nursing homes, witnessing firsthand the challenges and realities of the American healthcare system. Not wanting to experience these conditions in his own life, Nuecolah prioritized his health through plant-based eating and maintaining an active lifestyle.

 

With his father no longer able to care for him, Nuecolah split his final two years of high school between relatives in Arizona and Georgia.

After earning his bachelor’s degree in journalism from Georgia State University, Nuecolah relocated to New York City to pursue his passion of graphic design.

 

Through a combination of talent and hard work, he worked at a number of startups before landing a dream design position at a Fortune 500 fintech company. It was while working here where Nuecolah became increasingly aware of the stark realities of income inequality.

Despite earning a six-figure salary, the company provided daily lunch stipends, unlimited snacks, and other generous benefits to its employees. Though grateful, —especially given his lower-income upbringing—Nuecolah felt that these perks would be better directed to those struggling to  live paycheck to paycheck.

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It was also during this period that he grew deeply concerned by the inaction surrounding the global climate crisis and looked for a way to combine his skills in journalism and design to shine a light on climate issues. This calling led him to collaborate with a contact to co-found Alphabets Unlimited (Alphabets).

 

In its early days, Alphabets existed primarily on Instagram as a platform to provide environmental education and advocacy. Nuecolah handled design, his co-founder focused on writing, and both collaborated on research. Through their combined effort, the company quickly caught the attention of influential voices in the online environmental community, leading Alphabets to grow into a small team of passionate environmental advocates.

 

As he dug deeper into climate research though, Nuecolah became frustrated by the solutions offered by political and corporate leaders. It soon became clear to him that corporate interests and the ruling class’ fixation on endless economic growth—despite the damage this growth caused to the planet—made it impossible for meaningful and long-lasting climate solutions to materialize.

It was in this moment that he would dedicate his life’s work to solving the climate crisis and directly challenging the structures of inequality.

 

Soon after this revelation, in January 2022, Nuecolah left his job in tech and used his savings to explore firsthand the climate solutions that he had spent so much time researching. He knew that food systems would be his primary area of focus since his studies had revealed that they account for over one-third of all global warming emissions.

 

This four-year journey took him to Europe and West Africa, where he was introduced to food systems very different from those in the United States; to Harlem, where he volunteered at a local community garden; Queens, New York, where he worked at a zero-waste grocery store; and finally back to Atlanta, Georgia, where he worked at both a mid-sized grocery and a large corporate grocery chain.

These experiences provided him with a holistic understanding of the food supply chain—spanning agriculture production, retail operations, consumer behavior, and finally food waste management—as well as a deep awareness of the struggle of the working class through the experience of living paycheck to paycheck and witnessing families struggle to afford everyday groceries.

 

While exploring these climate solutions, it was impossible to ignore the other global crises dominating the news.
 

Although he never pursued a professional career in journalism, the university lectures Nuecolah attended on the press, mass media, propaganda and the consolidation of network ownership profoundly shaped his worldview, fostering in him a critical eye toward politics and a constant awareness of global events—making it essential for him to address these crises in his final strategy.

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It's from this intersectional approach, that Nuecolah developed a four-part plan—the first of which is shared on this website—to challenge corporate and government interests, return power back to the working class and restore Earth’s once thriving ecosystem back to its former glory.